Purchasing a new enterprise storage system is usually the largest data center equipment purchase for most companies. The cost is justified because these systems store and protect the companies most critical data and applications. In fact, the purchase often includes multiple systems so it can provide quick recovery at another location in case of a natural disaster or power outage.
So how do these storage vendors reward their customers for making such a large purchase? By forcing them to repurchase all this equipment again in 36 months.
Wait, what? Why do they do this and how is this possible?